Content Executive
Content executives are responsible for creating and managing various types of content, such as articles, videos and social media posts. This is to engage audiences and promote a brand or product effectively. They work on developing creative plans to deliver content to target audiences.
Day-to-day Tasks
- creating cool and interesting writing for things like emails, web pages and text messages
- running campaigns to talk to customers and making sure everything is done on time
- looking at how well promotions are doing
- sharing ideas with the marketing team
- building good relationships with other writers, designers, and people in marketing
- staying updated on sports and casino news
- giving instructions to designers and writers with the help of brand leads
- keeping the website and mobile content looking cool and new by organising stories and pictures
Skills and Knowledge
- a creative person who knows a lot about sports and casinos
- can handle many tasks at once, meet deadlines and work well under pressure
- can work in a fast and creative team but also understands the important basics
- thinks carefully and can solve problems
- good at English and French, both in writing and speaking
- knows how to use Microsoft Excel well
- experience with industry tools like Salesforce and others is a bonus
- knowing a bit about HTML is also a plus
Industry Qualifications
There are many qualifications in Marketing; one of the most well-known is the Chartered Institute of Marketing.